Strategy Daddy

By Jen McGahan • May 12th, 2010

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For those of us who make sense of the world through stories or history, here’s a great little book: Strategy Daddy, by Michael Keesee and Ankesh Kothari. It’s packed with case studies of marketing strategies and tactics that worked and some that bombed, along with broad strokes of marketing theories that drive them. Halfway through it, I’m already recommending it because it’s generating a lot of unique ideas. It’s fun to see what others have done and imagine what the same tactics could affect within our business.