Not Alone
The discovery of Google’s Keyword Search Tool (KSTool) this morning saved us $60/month.
We were just about to hire someone to help us with SEO when Sam came across this Google tool that accomplished what he wanted and needed to do – easily, and for free. Sktool helps you discern keywords people search on, and suggests keywords you can use that relate to your business. No more guessing.
A quick search of this tool (once we knew it existed) brought up a very good article by Gary Przyklenk in his blog PPC-Advice. Along with a nice synopsis of the free tool and how to use it, he offers a suggestion: (ready?) test your keywords. Now everyone knows that, right? Well, not necessarily. That’s why we need helpful folks and blogs like Gary’s to get us further down the road. I’ve been subscribing to PPC-Advice and similar RSS feeds like crazy lately to learn as much as I can.
Although obviously we’re no SEO experts, we are coming up to speed with the necessary tools and procedures to tell folks about our website and other sites we find helpful to new entrepreneurs. This task of finding a solution mirrors (somewhat) the services we can provide, namely small business coaching and tools/inspiration/services related to starting businesses. Ironically, in getting the word out about our services, we are learning quickly about online marketing on a budget, which is something we’ll be telling others about. We’re also learning that we don’t have to know everything…no one does.
As we find the tools, websites, applications, and resources that function smoothly and effectively (not to mention the huge pool of helpful people out there), we’re building a kit of tools that work for small biz start-ups…for folks who weren’t born and raised with computers and cell phones in their hands, and for new businesses lacking large budgets.
There are oodles of websites with helpful tips. But sometimes, as with this Google tool, we don’t even know they exist or what questions to ask.
My goal is to collect (or stumble upon) the best information available to pass on to others who face similar challenges. Learning from experience can be a blessing because those lessons stick best, however there’s no need to reinvent the wheel; I wish we’d found Mr. Pryzyklenk’s blog post about 5 months ago when Google came out with their new search tool! Internet tools shimmy and evolve quickly to suit a demanding user base, so it can be difficult to keep up if it’s not your focus.
And that’s a crucial point: where to focus when the field before you is an ever-changing blur of information and demands on your time and money.
The most important discovery surrounding this story is the realization that you don’t have to be an SEO expert, or to possess any other kind of expertise but your own. You just have to consult the experts for info, employ their unique services when your business needs them, and to provide equally helpful info to others seeking your technology, services, or products.
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