Archive for resources and assets
Choose Plans That Get Traction and Stop Wasting Time
Jeffrey Eisenberg spoke at the Austin SEO Meetup last Thursday evening on The 21 Secrets for Top Converting Websites. Good stuff. One of many great tips we came away with was #19 — A System for Prioritization.
Online Ad Spending WAAAAY up.
Think about your pay-per-click ads. When one customer clicks, a handful of change flies out the door. Ka-ching. So….um, Did you close a sale? Compared to traditional ads (print, radio, TV) you might feel like you’re getting a bargain with digital ads. Or you can feel like you’re being nickled and dimed to death. Either [...]
Composing a Survey: 8 Pointers
That progress bar is there so that your kindly respondent can measure how much longer he has to endure your pesky questions before he can leave, and if it fills up too slowly, he is bound to lose interest. Keep it as short as possible and don’t waste his precious time. He’s doing YOU a favor.
It’s Tax Time
As a small biz coach, I see that the role of “taxpayer” is perhaps the most stressful job our clients have.
The only time you should stop when you’re almost finished.
I find this keeps creativity on two wheels, sort of in mid careen, so that the next day it’s not so difficult to get going again. Delayed gratification of finishing a thing keeps your creative edge a little sharper, and if all you have to do is finish one small part, it’s all downhill from there, right? Pretty great way to start the day.
To COD or not to COD
Sure, growth was hard. I could only grow at the level of my internal funds. But as a business, nobody could shut me down. No single vendor, no single supplier and no single customer could control me. What a strong position I ended up in.
Living the Dream vs. the Cost of Insurance
What kind of family do you live in? One that supports your small business dream, one that is indifferent to your dreams, or one that really thinks you are crazy and you had better keep your day job. Well I am lucky. I mean, really lucky. I have a family of small business owners. Sure [...]
Abandoning a Good Idea, Part 2
All of your resources that you use (and by that I mean you, personally) are valuable. Your time, your money, your peace of mind, your management skills, your education, your temperament, your office space, etc. These should all be considered assets to your business. Are you siphoning resources away from the parts of your business that are running smoothly and wasting them on your problem areas?