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	<title>Charting Dreams &#187; customers</title>
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	<link>http://chartingdreams.com</link>
	<description>Championing Small Business Marketing</description>
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		<title>Online Ad Spending WAAAAY up.</title>
		<link>http://chartingdreams.com/online-ad-spending-waaaay-up/</link>
		<comments>http://chartingdreams.com/online-ad-spending-waaaay-up/#comments</comments>
		<pubDate>Sun, 16 May 2010 05:24:46 +0000</pubDate>
		<dc:creator>Jen McGahan</dc:creator>
				<category><![CDATA[Business tips]]></category>
		<category><![CDATA[Starting a new Business]]></category>
		<category><![CDATA[Top Story]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[resources and assets]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[online ads]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[tracking sales]]></category>

		<guid isPermaLink="false">http://chartingdreams.com/?p=1836</guid>
		<description><![CDATA[Think about your pay-per-click ads. When one customer clicks, a handful of change flies out the door. Ka-ching. So&#8230;.um, Did you close a sale? Compared to traditional ads (print, radio, TV) you might feel like you&#8217;re getting a bargain with digital ads. Or you can feel like you&#8217;re being nickled and dimed to death. Either [...]]]></description>
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		<title>Strategy Daddy</title>
		<link>http://chartingdreams.com/strategy-daddy/</link>
		<comments>http://chartingdreams.com/strategy-daddy/#comments</comments>
		<pubDate>Wed, 12 May 2010 23:47:00 +0000</pubDate>
		<dc:creator>Jen McGahan</dc:creator>
				<category><![CDATA[Business tips]]></category>
		<category><![CDATA[Learning from others]]></category>
		<category><![CDATA[Top Story]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Ankesh Kothari]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Michael Keesee]]></category>
		<category><![CDATA[reading list]]></category>
		<category><![CDATA[strategies and tactics]]></category>

		<guid isPermaLink="false">http://chartingdreams.com/?p=1805</guid>
		<description><![CDATA[Case studies of marketing strategies and tactics that worked and some that bombed, along with broad strokes of marketing theories that drive them]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Composing a Survey: 8 Pointers</title>
		<link>http://chartingdreams.com/composing-a-survey-8-pointers/</link>
		<comments>http://chartingdreams.com/composing-a-survey-8-pointers/#comments</comments>
		<pubDate>Fri, 07 May 2010 20:34:57 +0000</pubDate>
		<dc:creator>Jen McGahan</dc:creator>
				<category><![CDATA[Starting a new Business]]></category>
		<category><![CDATA[Tips for a successful business]]></category>
		<category><![CDATA[Top Story]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[resources and assets]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[answers]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[information gathering]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[market analysis]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[survey monkey]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[yes or no]]></category>

		<guid isPermaLink="false">http://chartingdreams.com/?p=1789</guid>
		<description><![CDATA[That progress bar is there so that your kindly respondent can measure how much longer he has to endure your pesky questions before he can leave, and if it fills up too slowly, he is bound to lose interest. Keep it as short as possible and don't waste his precious time. He's doing YOU a favor.]]></description>
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		<title>&#8220;Transforming&#8221; Your Internet Business</title>
		<link>http://chartingdreams.com/transforming-your-internet-business/</link>
		<comments>http://chartingdreams.com/transforming-your-internet-business/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 16:08:33 +0000</pubDate>
		<dc:creator>Jen McGahan</dc:creator>
				<category><![CDATA[Famous Figures]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[News of the day]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Starting a new Business]]></category>
		<category><![CDATA[Tips for a successful business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[dreams]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[taxes]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[CyberSecurity Czar]]></category>
		<category><![CDATA[cyberwar]]></category>
		<category><![CDATA[eye of sauron]]></category>
		<category><![CDATA[Federal government]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Hillary Clinton]]></category>
		<category><![CDATA[Howard Schmidt]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[Newseum]]></category>
		<category><![CDATA[oversight]]></category>
		<category><![CDATA[regulation]]></category>
		<category><![CDATA[science fiction]]></category>
		<category><![CDATA[small biz]]></category>

		<guid isPermaLink="false">http://chartingdreams.com/?p=1728</guid>
		<description><![CDATA[As it is now, the Internet is practically the embodiment of liberty and capitalism, in all its untethered glory... Anyone can make money and tell stories and lie and preach and chase dreams and do evil and get into all sorts of trouble; all in this boundless unmonitored field of work and play. Everyone has access to it; and it's virtually free. This must not be.]]></description>
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		<title>Disaster-Ready?</title>
		<link>http://chartingdreams.com/disaster-ready/</link>
		<comments>http://chartingdreams.com/disaster-ready/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 20:35:21 +0000</pubDate>
		<dc:creator>Jen McGahan</dc:creator>
				<category><![CDATA[Business tips]]></category>
		<category><![CDATA[Learning from others]]></category>
		<category><![CDATA[Starting a new Business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[backup]]></category>
		<category><![CDATA[contingency plan]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[disaster-ready]]></category>
		<category><![CDATA[emergency]]></category>
		<category><![CDATA[hard drive]]></category>
		<category><![CDATA[plan b]]></category>
		<category><![CDATA[plane crash]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[small biz]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://chartingdreams.com/?p=1466</guid>
		<description><![CDATA[Consider what would happen if you couldn't go into your workplace to contact your customers. Would they have a way to contact you? Assuring them that you are covered in an emergency could help you get future business. And knowing you have plan B in place provides you with peace of mind.]]></description>
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		<item>
		<title>Toyota&#8217;s Apology Reveals Teamwork</title>
		<link>http://chartingdreams.com/toyotas-apology-reveals-teamwork/</link>
		<comments>http://chartingdreams.com/toyotas-apology-reveals-teamwork/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 02:43:05 +0000</pubDate>
		<dc:creator>Jen McGahan</dc:creator>
				<category><![CDATA[Learning from Big Biz]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Starting a new Business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[apology]]></category>
		<category><![CDATA[bad press]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[humility in big biz]]></category>
		<category><![CDATA[internet chatter]]></category>
		<category><![CDATA[recall]]></category>
		<category><![CDATA[teamwork]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://chartingdreams.com/?p=1366</guid>
		<description><![CDATA[I found it interesting that Toyota shows many different employees in the commercial, from the salesman on the showroom floor to the assembly line workers inside the factory, soberly laboring away while a compassionate voice apologizes for the whole mess. No heads on sticks, but no heads in the sand, either.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Feedback</title>
		<link>http://chartingdreams.com/feedback/</link>
		<comments>http://chartingdreams.com/feedback/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 23:54:06 +0000</pubDate>
		<dc:creator>Jen McGahan</dc:creator>
				<category><![CDATA[Learning from others]]></category>
		<category><![CDATA[Starting a new Business]]></category>
		<category><![CDATA[Tips for a successful business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[planning your business strategy]]></category>
		<category><![CDATA[questioning]]></category>
		<category><![CDATA[responding to customers]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[yes we can]]></category>

		<guid isPermaLink="false">http://chartingdreams.com/?p=1270</guid>
		<description><![CDATA[Respect your customers by acknowledging that you don’t know better than them. Use their generous input to help shape your company’s future or, if you disagree, provide a point from which to “continue the conversation.” Your business may look different from what you originally envisioned, but you will gain the goodwill of potential clients and customers who are looking for integrity in their vendors, shopkeepers, and consultants.]]></description>
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