Archive for customers
Online Ad Spending WAAAAY up.
Think about your pay-per-click ads. When one customer clicks, a handful of change flies out the door. Ka-ching. So….um, Did you close a sale? Compared to traditional ads (print, radio, TV) you might feel like you’re getting a bargain with digital ads. Or you can feel like you’re being nickled and dimed to death. Either [...]
Strategy Daddy
Case studies of marketing strategies and tactics that worked and some that bombed, along with broad strokes of marketing theories that drive them
Composing a Survey: 8 Pointers
That progress bar is there so that your kindly respondent can measure how much longer he has to endure your pesky questions before he can leave, and if it fills up too slowly, he is bound to lose interest. Keep it as short as possible and don’t waste his precious time. He’s doing YOU a favor.
“Transforming” Your Internet Business
As it is now, the Internet is practically the embodiment of liberty and capitalism, in all its untethered glory… Anyone can make money and tell stories and lie and preach and chase dreams and do evil and get into all sorts of trouble; all in this boundless unmonitored field of work and play. Everyone has access to it; and it’s virtually free. This must not be.
Disaster-Ready?
Consider what would happen if you couldn’t go into your workplace to contact your customers. Would they have a way to contact you? Assuring them that you are covered in an emergency could help you get future business. And knowing you have plan B in place provides you with peace of mind.
Toyota’s Apology Reveals Teamwork
I found it interesting that Toyota shows many different employees in the commercial, from the salesman on the showroom floor to the assembly line workers inside the factory, soberly laboring away while a compassionate voice apologizes for the whole mess. No heads on sticks, but no heads in the sand, either.
Feedback
Respect your customers by acknowledging that you don’t know better than them. Use their generous input to help shape your company’s future or, if you disagree, provide a point from which to “continue the conversation.” Your business may look different from what you originally envisioned, but you will gain the goodwill of potential clients and customers who are looking for integrity in their vendors, shopkeepers, and consultants.