Archive for September, 2009
Social Marketing
When you hear about social marketing, this is the real thing. When you visit this store, you can get help with a quilt square or color choices, you can browse and touch fabrics you won’t see anywhere else in Central Texas, or you can sit and chat with a friend over coffee and a cookie.
Passion Fuels Even Crazy Ideas: A Lamborghini in the Basement
Yesterday Sam and I had the pleasure of interviewing a couple of new small business owners. Although one was in IT data systems and the other was the publisher of a new glossy magazine, there’s no mistaking their “Fire in the Belly.” We talked about the road an entrepreneur sees before him, and how [...]
Snuggies' Guerrilla Marketing Campaign
Ok, even kids giggle at the Snuggie ads on TV where everyone sits in the stands of a football game in their sleeved blankets. Indeed, the guilty pleasure of snuggling under a huge fitted blanket with a good book or your laptop could be about as good as it gets, especially as fall begins to [...]
Snuggies’ Guerrilla Marketing Campaign
Ok, even kids giggle at the Snuggie ads on TV where everyone sits in the stands of a football game in their sleeved blankets. Indeed, the guilty pleasure of snuggling under a huge fitted blanket with a good book or your laptop could be about as good as it gets, especially as fall begins to [...]
Um, ground zero still looks like ground zero (or is it just me?)
Yesterday, after reading a lot of writing in memory of 9/11/01, somehow I understood (on yet another level) the effect of the blow we took as a nation that day. In the morning I heard a radio announcer describe that day as “lustrous,” which seemed perfect, finally; an adjective that provides the sense of [...]
The entrepreneur bug bites in a recession.
From the SBA’s letter to the President 2009:
Small businesses have struggled mightily over the past year. Recession has forced many of them to scale back their businesses, to “sit on the sidelines” and wait for the economy to improve, or unfortunately for some of them, to close their doors. For many individuals, though, an [...]
Plan for a backup, in case things happen
I am a big believer in backups; I always have believed that you need backup batteries, backup lighter, backup credit cards, and backup keys, but the one thing you must have as a small business owner is a backup plan. Not a plan B, but rather a backup for your marketing plan, or better said [...]
The love of small business or the fear of large corporations.
One of the many rituals of working in a large corporation is the annual reshuffling of headcount, it seems that in today’s economy companies are cutting back, and cutting back and cutting back. One of the many frustrating things about this cycle of job loss is to whom gets cut. In really serious cutbacks everyone [...]
